Boone, NC: ECRS is thrilled to welcome Brad Tracy as Vice President of Direct Sales. An established sales leader in the retail technology industry, Tracy brings extensive retail experience, strategic skills, and a recognized reputation to help ECRS advance its mission of building a sustainable technology company driven by purpose.
Tracy’s role will play a key part in supporting ECRS’ CATAPULT® community—a forward thinking, success-focused group of innovative retailers. This fast-growing group of retailers are harnessing the power of CATAPULT’s Unified Transaction Logic® that is exclusive to the ECRS technology stack.
After ten consecutive years as the nation’s #1 ranked grocery software company, ECRS continues to gain momentum and market share with more retailers than ever adopting the CATAPULT Retail Point of Sale system. Under Tracy’s leadership, the CATAPULT community will acquire new members that will benefit from a fully integrated, scalable, friction-free transactional system.
“ECRS has long been recognized as an industry leader with a robust and innovative portfolio of solutions enabling their clients to effectively compete in today’s ever-changing retail landscape,” said Tracy. “I am incredibly excited and humbled to be able to lead the professional sales organization as we continue to scale the business and bring step change innovation to the industry.”
Tracy joins a team of dedicated industry-leading executives at ECRS who are paving a new future in transactional technology and innovation. ECRS is committed to helping its local and regional retailers compete and win in a dynamically competitive market.
ECRS is a US-based, Certified Evergreen™ transaction and retail solutions provider, with a successful track record that stretches over 30 years. ECRS future-proofs local and regional retailers to win in today’s market, while preparing them for tomorrow’s opportunities. ECRS’ revolutionary CATAPULT® POS system is the market’s only truly unified transaction platform, running in thousands of locations across North America. With CATAPULT, the point of sale, self-checkout, deli scales, fuel pump, pharmacy, web-store, inventory, customer loyalty, back office, e-commerce, and enterprise management all share one single transactional logic. Unified Transaction Logic™ empowers retailers to prosper by providing actionable business intelligence across their enterprise. Unifying hardware, software, and services, ECRS offers friction-free, cost-saving solutions that increase customer engagement while transforming the consumer experience.
Managing Director of Marketing