
ECRS, a leading provider of retail technology solutions, is thrilled to announce the launch of AutoScale Max. This groundbreaking deli and self-service scale were unveiled by ECRS Founder & CEO, Pete Catoe, during his opening keynote at Ignite 2023, setting the stage for what will be a new era of deli scales in the grocery industry.
The AutoScale Max is the result of ECRS’s unwavering commitment to its CATAPULT® Community. Created by meticulously incorporating feedback from current AutoScale users and collaborating with expert product engineers, ECRS has created a scale that empowers grocers with practical functionality wrapped in sleek design and sustainable materials.
A fusion of ruggedness and elegance, powered by Unified Transaction Logic®, AutoScale Max stands out as the industry’s only unified smart scale. Without the need for complex middleware or integrations, CATAPULT retailers can easily and remotely manage all scale settings using CATAPULT’s solution, Web Office.
Made in the USA, AutoScale Max is a masterpiece of design crafted from world-class materials, ensuring unparalleled durability and reliability for years to come. With the ability to hold an astounding 1640 feet of label media on a single roll, it far exceeds (as much as 8x) current standards while reducing downtime as well as wear and tear. Its linerless roll also eliminates 100% of the waste associated with standard labels, offering simplicity and efficiency without the hassle.
AutoScale Max introduces advanced produce recognition technology in self-service mode, eliminating the need for manual PLU entry. Shoppers can now utilize the convenience of self-checkout, while integrated software automation reduces transaction time for items without barcodes. This cutting-edge technology also passively strengthens loss prevention typically associated with item misidentification.
Tentatively scheduled for deployment in November 2023, AutoScale Max is poised to reshape the prepared foods and grocery retail landscape.
For more information about ECRS’s suite of retail technology solutions, visit ecrs.com.
About ECRS
Family-owned since 1989, ECRS is a Certified Evergreen® retail transactions and artificial intelligence solutions provider, offering simple, practical solutions that unify operations and empower independent retailers to thrive. ECRS’ revolutionary CATAPULT® POS platform, powered by Unified Transaction Logic®, is the market’s only truly unified transaction platform that seamlessly connects all retail touchpoints. With CATAPULT, all retail touchpoints—including point of sale, back office, self-checkout, deli scale, fuel pump, pharmacy, inventory, loyalty, eCommerce, and enterprise management—share one single transactional logic. Unifying hardware, software, and services, ECRS offers friction-free, cost-saving solutions that make advanced automation accessible while transforming the consumer experience.

Contact
Ryan Reynolds
For Public Relations
800.211.1172
newsroom@ecrs.com
