Mississippi Market Co-op Leverages CATAPULT Cognition® to Deepen Member Insight and Drive Growth

St. Paul, MN— May 26, 2026 — ECRS® is proud to highlight how Mississippi Market Co-op is leveraging new co-op specific enhancements within CATAPULT Cognition® to gain clearer, more actionable insight into member behavior, participation, and financial contribution. Cognition’s redesigned Co-op Sales & Equity Dashboard and expanded membership data model are enabling teams to move faster, align more effectively, and better understand how membership performance shapes overall business health. 

Turning Data into Strategic Insight & Action 

The latest Cognition updates for co-ops bring the full membership lifecycle into clearer focus, giving co-ops more precise ways to track onboarding, engagement, and equity and fee timelines. The redesigned Co-op Sales & Equity Dashboard pulls these data points into a single, intuitive view, making it easy to compare member and non-member performance across sales, transactions, and basket metrics, down to department and item-level behavior. 

Trendline key performance indicators (KPIs) help co-ops quickly spot patterns, measure the impact of member drives, and respond when engagement shifts. More practical definitions of active membership combine shopping recency with join fee or equity status, aligning reporting with how co-ops actually operate and delivering insight that goes beyond on-paper metrics. 

Cognition in Action 

At Mississippi Market Co-op, the updated dashboard is already becoming a core part of how teams evaluate performance and respond to member behavior day to day. 

“The revamped Co-op Sales & Equity dashboard has added a ton of value to our organization. It very quickly helps us evaluate how many new members we’ve signed up as well as identify member sales trends from umbrella departments all the way down to individual items.” 

That speed to insight has made it easier to connect broader trends to real activity happening across their stores and communities. 

“We would say the new chart showing new memberships by month is a huge value for us that didn’t exist in the original dashboard. It very quickly allows us to identify peaks and valleys and add context to other events.” 

They are also using these insights to take more targeted action, especially when it comes to reconnecting with members. 

“I really like the Member Sales table that allows us to filter on days since last shopped.” 

 – Kyle Betlach, Data Coordinator, Mississippi Market Co-op 

About CATAPULT Cognition 

CATAPULT Cognition® is ECRS CATAPULT®’s AI-powered analytics platform that unifies retail data across touchpoints. With intelligent forecasting, dynamic dashboards, and secure APIs, Cognition enables retailers to make fast, data-driven decisions that improve operational performance and customer outcomes. 

Supporting the Co-op Model Through Better Insights 

The cooperative model’s people-first mission requires technology built to support its unique operational needs. When co-ops have tools that provide a deeper understanding of their members, they are better positioned to strengthen engagement, service, and long-term loyalty.  ECRS remains committed to delivering technology designed for co-ops, enabling efficient operations, smarter decision-making, and stronger community connections. 

About National Co-op Grocers 

ECRS is honored to partner with Co-ops across North America and with the National Co-op Grocers organization, providing solutions that empower independent retailers to innovate and thrive. The National Co-op Grocers organization features over 165 Co-ops with more than 240 total stores. NCG members are primarily consumer cooperatives, owned by the individuals who shop at the stores. Consumer members exercise ownership rights by investing in Co-op shares, patronizing the store, and electing board members to guide directional objectives of the Co-op.

About ECRS

Family-owned since 1989, ECRS is a Certified Evergreen® retail transactions and artificial intelligence solutions provider, offering simple, practical solutions that unify operations and empower independent retailers to thrive. ECRS’ revolutionary CATAPULT® POS platform, powered by Unified Transaction Logic®, is the market’s only truly unified transaction platform that seamlessly connects all retail touchpoints. With CATAPULT, all retail touchpoints—including point of sale, back office, self-checkout, deli scale, fuel pump, pharmacy, inventory, loyalty, eCommerce, and enterprise management—share one single transactional logic. Unifying hardware, software, and services, ECRS offers friction-free, cost-saving solutions that make advanced automation accessible while transforming the consumer experience.