ECRS staff traveled West to Denver, CO to sit down with the leadership of Marczyk Fine Foods. During this discussion, Marczyk staff shared with us some of the ways that they’ve benefitted from the relationship they’ve built with ECRS. We also learned a little about the ways that the CATAPULT platform has helped to supercharge their stores.
In this second installment of a seven-part series, executives at Marczyk Fine Foods reveal how they’ve utilized the loyalty and marketing features of CATAPULT to increase sales, build stronger customer relationships, and execute successful marketing campaigns within their stores.
- Marczyk’s CFO, Rob Jones, visited ECRS Headquarters in Boone, NC to attend a CAT-U training. He learned that Marczyk Fine Foods had been underutilizing the robust loyalty and marketing features of CATAPULT.
- Soon after, Marczyk Fine Foods integrated their “Friends & Family” loyalty program with CATAPULT’s LoyaltyBot® to increase customer spend, create email campaigns, and incentivize repeat business.
- Marczyk Fine Foods quickly realized the power of these platform features, selling out their promoted products within 48 hours of activating their first LoyaltyBot campaigns.
- The store also makes use of LoyaltyBot to take preorders for exclusive, high-demand items.
For additional videos in this seven-part series, please read the Marczyk Fine Foods success story.