Pricer, the global leader in digital shelf edge solutions, announced today that it will partner with ECRS, a leading supplier of value-added Point of Sale (POS) solutions to provide an integrated, high-end Electronic Shelf Labeling (ESL) system.
After extensive store and lab testing over a two-year period, ECRS selected Pricer to complement its CATAPULT® retail grocery automation suite to provide retailers with a complete state-of-the-art POS and ESL integrated offering. ECRS offers a holistic retail automation platform that includes powerful merchandising and inventory controls, a unified loyalty program, an e-commerce platform, and multistore management solutions to grocery, beverage, convenience and other high-volume, complex transaction retail environments. ECRS sees a growing opportunity to maximize retail synergies by combining the Pricer solution with its own leading-edge store automation offering.
“For Retailers, this signifies taking the next important step toward price optimization, labor efficiencies, and pricing integrity”, says Tony Catoe, Director of Hardware Management at ECRS. “We continually look to improve in-store operational efficiencies, while at the same time enabling an improved shopping experience. We find that only Pricer has the experience and reliability to support the extreme demands of a fully automated electronic pricing system in a complex food environment.”
“At Pricer, we are excited to be working with ECRS,” said Gary Glaser, Director of Americas. “ECRS is a proven, top quality industry leader in providing retailers with powerful and flexible POS and store automation solutions. By combining our high-end ESL package, now with the new flash and geopositioning features, retailers have a complete solution to help evolve a viable omnichannel strategy.”
About Pricer
Pricer AB, founded in Sweden in 1991, listed on the NASDAQ OMX Nordic, is the global leader inproviding in-store shelf-edge digital solutions that enhance both store performance and the shopping experience. The increasingly feature-rich Pricer platform is crossing over to solve key store transformation challenges such as customer and employee guidance, task-to-light and order preparation. It is also evolving to support shelf-edge customer personalization, data capture and interpretation. Pricer works with the world’s top retailers, small and large alike: grocers, DIY, electronics and specialtystores. To date, Pricer has sold more than 140 million electronic shelf labels to 15,000 stores in over 50 countries.
Contact
Laure Omnès / Pricer
laure.omnes@pricer.com
+33 7 62 03 84 40
About ECRS
Family-owned since 1989, ECRS is a Certified Evergreen® retail transactions and artificial intelligence solutions provider, offering simple, practical solutions that unify operations and empower independent retailers to thrive. ECRS’ revolutionary CATAPULT® POS platform, powered by Unified Transaction Logic®, is the market’s only truly unified transaction platform that seamlessly connects all retail touchpoints. With CATAPULT, all retail touchpoints—including point of sale, back office, self-checkout, deli scale, fuel pump, pharmacy, inventory, loyalty, eCommerce, and enterprise management—share one single transactional logic. Unifying hardware, software, and services, ECRS offers friction-free, cost-saving solutions that make advanced automation accessible while transforming the consumer experience.

Contact
Brittany Benton
Managing Director of Marketing
800.211.1172
newsroom@ecrs.com