Boone, NC— June 11, 2026 — ECRS® announces AutoScale Max™ G3, the next generation of its flagship weighing and labeling solution, delivering substantial gains in performance, capacity, and long‑term flexibility for high‑volume grocery environments.
Designed for demanding deli, meat, seafood, produce, and backroom operations, AutoScale Max G3 raises the standard for modern retail scales by combining faster system responsiveness, industry‑leading capacity, and a platform built to adapt alongside the evolving needs of retailers.
Industry Leading Performance
Deployments of G3 are already generating strong feedback.
“The scale is incredibly fast, and changing the labels is super easy,” said Tyler Dains of LaBonne’s Markets. “Staff from other parts of the store keep coming over to play with it and keep harassing the IT team about when their departments will get one.”
At the core of AutoScale Max G3 is an upgraded processing architecture built on the Intel® U300 platform. With up to 140% higher single-core performance and up to 90% faster multi-core performance, it enables faster transactions, smoother touch interaction, and reliable performance during peak operating periods.
Visibility and usability are also enhanced with a larger 13.3‑inch LCD display, providing clear workflows and improved readability for both associates and customers. Optional Customer Information Displays further increase transparency at the point of service by clearly presenting product details, weight, and pricing throughout each transaction.
AutoScale Max G3 retains the lead in labeling efficiency for ECRS. The platform supports up to 1,640 feet of linerless label media per roll, up to 11x greater capacity than the industry average. The result is fewer changeouts, reduced waste, and lower operational costs while maintaining high-quality output across both standard and freezer‑grade media.
Future Ready System Architecture
Engineered for longevity, AutoScale Max G3 features elegant yet durable aluminum and steel construction with a modular system architecture that allows retailers to upgrade storage, memory, and even the motherboard. This approach extends product lifecycle, reduces total cost of ownership, and eliminates the forced replacement cycles common to traditional scale platforms.
In addition, AutoScale Max G3 supports a wide range of deployment configurations including counter, tabletop, production wrapping stations, and even a self-service model with AI powered Produce Recognition, giving retailers the flexibility to match scale functionality to specific department workflows.
A Unified Software Centric Approach
Like all AutoScale models, at its heart, the Max G3 is software centric, driven by the ECRS CATAPULT TS™ (Transaction Server), with Unified Transaction Logic®. A plug-and-play approach that ensures pricing and item updates are automatically synchronized with your CATAPULT enterprise system, it also means that with each new CATAPULT release, AutoScale Max can automatically receive new features which translates to more value and higher productivity for your stores.
“AutoScale Max G3 reflects our continued commitment to practical innovation retailers can deploy immediately, delivering capabilities like no other scale in the world,” said Caroline Catoe, ECRS President “As part of the CATAPULT ecosystem, it’s truly plug‑and‑play, fully automating price and item synchronization across the scale enterprise. We’ve advanced performance, reliability, and flexibility in ways that meaningfully improve day‑to‑day operations, helping independent grocers run more efficiently while delivering a better experience for both staff and customers.”
About ECRS
Family-owned since 1989, ECRS is a Certified Evergreen® retail transactions and artificial intelligence solutions provider, offering simple, practical solutions that unify operations and empower independent retailers to thrive. ECRS’ revolutionary CATAPULT® POS platform, powered by Unified Transaction Logic®, is the market’s only truly unified transaction platform that seamlessly connects all retail touchpoints. With CATAPULT, all retail touchpoints—including point of sale, back office, self-checkout, deli scale, fuel pump, pharmacy, inventory, loyalty, eCommerce, and enterprise management—share one single transactional logic. Unifying hardware, software, and services, ECRS offers friction-free, cost-saving solutions that make advanced automation accessible while transforming the consumer experience.
Contact
Ryan Reynolds
For Public Relations
800.211.1172
newsroom@ecrs.com