Boone, NC — July 23, 2025 — At Ignite 2025, ECRS proudly announced a strategic partnership with Text-Em-All, a trusted leader in mass messaging solutions. This collaboration designates Text-Em-All as the preferred SMS marketing provider integrated with the CATAPULT® software suite, enabling independent retailers to engage customers more effectively and drive measurable growth.
With this integration, CATAPULT users can now send SMS messages directly to their shoppers without time-consuming manual workarounds. Whether promoting a weekend sale or alerting customers to special events, independent retailers can now deliver timely, personalized messages that cut through the noise.
“We knew we needed to bring text message marketing into CATAPULT in a way that adds tremendous value to our retailers and their customers,” said James Councill, Loyalty & Promotions Business Unit Manager at ECRS. “That meant forming a lasting partnership with a like-minded Certified Evergreen® company—one with a proven track record in text messaging, and one that could deliver a solution that is accessible to all ECRS customers, with exceptional onboarding, coaching, and customer service.”
Text-Em-All brings nearly two decades of experience in mass messaging and is trusted by over 17,000 organizations. Early beta partners of the CATAPULT integration reported a 30% YoY sales increase following an SMS marketing campaign—highlighting a strong correlation between timely outreach and customer engagement.
“We’re excited to partner with ECRS to deliver an SMS marketing solution that helps CATAPULT retailers grow sales and build stronger customer relationships,” said Ron Kinkade, Head of Marketing at Text-Em-All. “This integration empowers retailers to connect with customers quickly and effectively—without disrupting their workflow.”
This partnership reflects ECRS’ ongoing commitment to delivering cutting-edge tools that simplify operations and enhance the customer experience. It also reinforces the company’s API-first strategy, which is enabling a more connected, seamless retail ecosystem.
To learn more about CATAPULT and its integrations, visit ecrs.com.
About Text-Em-All
Text-Em-All is a mass messaging platform trusted by over 17,000 organizations to send SMS campaigns, customer updates, appointment reminders, emergency alerts, and more. Founded in 2005 and headquartered in Frisco, Texas, the company became 100% employee-owned in 2023. Guided by purpose-driven values, Text-Em-All helps customers send messages people actually want to receive. Learn more at https://www.text-em-all.com.
About ECRS
Family-owned since 1989, ECRS is a Certified Evergreen® retail transactions and artificial intelligence solutions provider, offering simple, practical solutions that unify operations and empower independent retailers to thrive. ECRS’ revolutionary CATAPULT® POS platform, powered by Unified Transaction Logic®, is the market’s only truly unified transaction platform that seamlessly connects all retail touchpoints. With CATAPULT, all retail touchpoints—including point of sale, back office, self-checkout, deli scale, fuel pump, pharmacy, inventory, loyalty, eCommerce, and enterprise management—share one single transactional logic. Unifying hardware, software, and services, ECRS offers friction-free, cost-saving solutions that make advanced automation accessible while transforming the consumer experience.
Contact
Ryan Reynolds
For Public Relations
800.211.1172
newsroom@ecrs.com