Boone, NC – January 31, 2024: ECRS continues to build on its industry-leading retail platform, CATAPULT® Retail POS, by partnering with Red Pepper to extend customer marketing and insights through Red Pepper’s Shopper Engagement Platform.
Red Pepper’s platform consolidates customer-centric marketing and equips retailers with a robust 360°-view of shopper insights and analytics by integrating marketing and sales data between CATAPULT and Red Pepper. This collaboration will empower retailers to attract and engage consumers using Red Pepper’s interactive digital weekly flyer and drive sales both in-store and online, all seamlessly tracked through CATAPULT.
Aligned with ECRS’ mission to empower retailers with tools for sustained success and agility in today’s retail landscape, this partnership offers CATAPULT retailers of grocery, co-op, natural foods, supplements, beverage, and specialty, with an integrated solution that elevates the consumer experience.
This integration allows retailers to bolster customer loyalty, increase average basket size, and reduce costs associated with traditional printed sales flyers.
Consumers who shop online via the CATAPULT WebCart™ platform will benefit from Red Pepper’s innovative technology that drives personalized, local deals and a user-friendly digital flyer that allows them to add items directly to their cart, while the CATAPULT point-of-sale system ensures a seamless online and in-store shopping experience. This integration allows retailers to bolster customer loyalty, increase average basket size, and reduce costs associated with traditional printed sales flyers.
“Today’s savvy shoppers are increasingly interacting with a retailer’s digital presence to explore, research, and compare every purchase decision. Leading retailers recognize that shoppable digital flyers can grow their customer base and deliver personalized engagement,” said Greg Radford, CEO of Red Pepper. “We are very excited to partner with ECRS to give retailers an integrated platform with data and insights on what is more engaging for their customers.”
“ECRS is constantly seeking to provide our CATAPULT community with innovative solutions,” said Caroline Catoe, President of ECRS. “We are thrilled to offer this integration with Red Pepper because we know it will increase customer loyalty while giving our retailers valuable marketing insights.”
ABOUT RED PEPPER
Red Pepper is a leader in retail technology, dedicated to optimizing shopper engagement. Traditional loyalty is a thing of the past as the modern shopper has the means to explore, research, compare, and share every purchase decision. Red Pepper’s Shopper Engagement Platform allows retailers to engage digitally with existing customers, attract new shoppers, learn about their preferences, and ultimately drive sales in-store and online.
About ECRS
Family-owned since 1989, ECRS is a Certified Evergreen® retail transactions and artificial intelligence solutions provider, offering simple, practical solutions that unify operations and empower independent retailers to thrive. ECRS’ revolutionary CATAPULT® POS platform, powered by Unified Transaction Logic®, is the market’s only truly unified transaction platform that seamlessly connects all retail touchpoints. With CATAPULT, all retail touchpoints—including point of sale, back office, self-checkout, deli scale, fuel pump, pharmacy, inventory, loyalty, eCommerce, and enterprise management—share one single transactional logic. Unifying hardware, software, and services, ECRS offers friction-free, cost-saving solutions that make advanced automation accessible while transforming the consumer experience.
Contact
Brittany Benton
Managing Director of Marketing
800.211.1172
newsroom@ecrs.com