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Home  /  Resources  /  Library  /  Press Releases

FOR IMMEDIATE RELEASE:  06/11/25

reciProfity + CATAPULT® Integration Debuts: Driving Profitability and Efficiency in Prepared Foods Departments

Boone, NC, June 11, 2025 – ECRS is proud to announce the launch of a powerful new integration between CATAPULT and reciProfity, designed to streamline recipe management, enhance operational efficiency, and drive profitability in prepared foods departments.

“By combining reciProfity’s precision with CATAPULT’s retail power, we’re giving users a smarter, faster, and more profitable way to manage their operations.” Audrey Jones, reciProfity Business Unit Manager. 

This integration marks the first time a food costing system has connected directly to CATAPULT via the ECRS Gateway® platform. By enabling real-time syncing of food costs and on-hand inventory, retailers can now access accurate, actionable data that flows seamlessly into CATAPULT—eliminating manual workarounds and ensuring consistency across operations. 

Aligned with ECRS’ mission to equip retailers with tools for long-term success, this collaboration delivers a purpose-built solution for CATAPULT users in grocery, co-op, natural foods, and specialty retail. The integration simplifies recipe management, improves reporting accuracy, and empowers teams to make smarter, faster decisions.

“This integration is a major leap forward for prepared foods teams.” said Audrey Jones, reciProfity Business Unit Manager. “By combining reciProfity’s precision with CATAPULT’s retail power, we’re giving users a smarter, faster, and more profitable way to manage their operations. And this is just the beginning—Phase 2 will bring even more functionality to the table.”

Key Benefits for Retailers:
  • Seamless Integration: reciProfity connects to CATAPULT through ECRS Gateway, ensuring smooth and reliable data transfer without the need for inconsistent APIs or manual syncing.
  • Actionable Insights: Real-time syncing of food costs and on-hand quantities feeds average costs directly into CATAPULT, enabling accurate reporting and data-driven decision-making.
  • Operational Efficiency: Built for CATAPULT retailers, this integration reduces errors, saves time, and supports all currently supported versions of CATAPULT and Gateway—no upgrades required.
  • User-Friendly Experience: Whether managing daily deli operations or overseeing long-term strategy, teams benefit from intuitive tools that deliver immediate impact.

Retailers can explore the integration through reciProfity’s free trial, which includes full access to the Analyzer tier—required for integration functionality.

About reciProfity

reciProfity is a leading recipe management and food costing platform designed to help retailers optimize their prepared foods operations. With a focus on accuracy, usability, and integration, reciProfity enables teams to reduce waste, improve margins, and make smarter decisions.

About ECRS

Family-owned since 1989, ECRS is a Certified Evergreen® retail transactions and artificial intelligence solutions provider, offering simple, practical solutions that unify operations and empower independent retailers to thrive. ECRS’ revolutionary CATAPULT® POS platform, powered by Unified Transaction Logic®, is the market’s only truly unified transaction platform that seamlessly connects all retail touchpoints. With CATAPULT, all retail touchpoints—including point of sale, back office, self-checkout, deli scale, fuel pump, pharmacy, inventory, loyalty, eCommerce, and enterprise management—share one single transactional logic. Unifying hardware, software, and services, ECRS offers friction-free, cost-saving solutions that make advanced automation accessible while transforming the consumer experience.

Contact
Ryan Reynolds

For Public Relations
800.211.1172
newsroom@ecrs.com

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For more information, please contact:

Ryan Reynolds

For Public Relations
800.211.1172
newsroom@ecrs.com

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