Boone, NC — March 9, 2026 —ECRS®, the leader in retail automation solutions for independent retailers of all sizes, is pleased to announce the strategic addition of Merrick Rosner as Chief Revenue Officer (CRO). Rosner brings more than a decade of experience in various executive roles across the retail technology landscape, including spending time on the National Retailer Advisory Board of the Independent Grocery Alliance (IGA).
“We’re excited for the experience and know-how that Merrick brings to our executive leadership team. Merrick’s incredibly impressive reputation for driving success for independent retailers fits our mission at ECRS and we are excited for the ways he will shape our organizational growth moving forward.” said Caroline Catoe, President at ECRS.
Building on a Legacy of Innovation and Service
As the Chief Revenue Officer, Rosner will help shape ECRS’ strategic growth, overseeing customer experience, sales operations, and strategic initiatives. His leadership will be instrumental in continuing ECRS’ mission to empower independent retailers to achieve sustained growth through scalable, unified, and modern retail automation solutions.
The addition of Rosner marks a new chapter in ECRS’ growth. His recognized record of hands-on, collaborative leadership in the grocery industry makes him an exceptional fit to propel ECRS’ 36+ year commitment to intentional innovation, impactful service, and partnerships rooted in trust into the future.
Rosner stated, “Joining the ECRS executive team is an opportunity to help further a mission I deeply believe in—empowering independent grocers with the technology they need to compete, grow, and win for generations. ECRS reflects the very values of the retailers it serves, family‑owned, community‑driven, and built to last.” He added, “That culture, combined with ECRS’ unmatched innovation and retail expertise, made this a compelling opportunity to bring my experience to the CATAPULT community, and help independent retailers succeed.”
A Commitment to Independent Retailers
The addition of Merrick Rosner underscores ECRS’ commitment to the independent retailer. ECRS is distinguished by strategic leadership that possesses a deep understanding of the challenges unique to independent retailers and is resolute in its commitment to alleviate these operational friction points through practical, innovative solutions to best enable them to continue to compete, thrive, and grow in the modern retail landscape.
About ECRS
Family-owned since 1989, ECRS is a Certified Evergreen® retail transactions and artificial intelligence solutions provider, offering simple, practical solutions that unify operations and empower independent retailers to thrive. ECRS’ revolutionary CATAPULT® POS platform, powered by Unified Transaction Logic®, is the market’s only truly unified transaction platform that seamlessly connects all retail touchpoints. With CATAPULT, all retail touchpoints—including point of sale, back office, self-checkout, deli scale, fuel pump, pharmacy, inventory, loyalty, eCommerce, and enterprise management—share one single transactional logic. Unifying hardware, software, and services, ECRS offers friction-free, cost-saving solutions that make advanced automation accessible while transforming the consumer experience.
Contact
Ryan Reynolds
For Public Relations
800.211.1172
newsroom@ecrs.com