Boone, NC: The ECRS Executive Team and Board of Directors announces the appointment of Caroline Catoe to the position of President. She succeeds her father, Pete Catoe, the founder of ECRS, who has held the position for the last 32 years.
Pete will retain the role of CEO and continue to act as the company Visionary while Caroline will preside over the day-to-day leadership of the growing business. “This move allows me to do what I love doing most, which is to create and drive valuable innovations for our retail community.” Pete Catoe continued, “ECRS needs someone who is absolutely committed to the daily leadership. I am certain Caroline is prepared and is the right person to take this on.”
Like many second-generation family business operators, Caroline has worked in many capacities at ECRS over her 15-year tenure. Prior to her current role, Caroline held positions in Technical Support, Project Management, Marketing, Customer Care, and Training. “During the last nine years, Caroline has been at the center of the most important corporate decisions and policy enhancements” read a statement from the ECRS Board of Directors. “She has demonstrated a steadfast commitment to the company and the capacity to lead multiple departments to success within the marketplace.”
“I believe that family businesses create a strong foundation for our economy and have a unique advantage in terms of flexibility, longevity and most of all the value they return to their customers and employees. What other businesses have the opportunity to develop the next generation of leadership over years of shared experiences and values?” Caroline Catoe commented, “I am excited to work alongside my father in this new capacity and I am fully committed to carrying out our enduring vision for ECRS — an independent, and prosperous enterprise, with a long-term dedication to our retailers, to our employees, and to our local communities.”
About ECRS
Family-owned since 1989, ECRS is a Certified Evergreen® retail transactions and artificial intelligence solutions provider, offering simple, practical solutions that unify operations and empower independent retailers to thrive. ECRS’ revolutionary CATAPULT® POS platform, powered by Unified Transaction Logic®, is the market’s only truly unified transaction platform that seamlessly connects all retail touchpoints. With CATAPULT, all retail touchpoints—including point of sale, back office, self-checkout, deli scale, fuel pump, pharmacy, inventory, loyalty, eCommerce, and enterprise management—share one single transactional logic. Unifying hardware, software, and services, ECRS offers friction-free, cost-saving solutions that make advanced automation accessible while transforming the consumer experience.

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Brittany Benton
Managing Director of Marketing
800.211.1172
newsroom@ecrs.com