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Home  /  Resources  /  Library  /  Press Releases

FOR IMMEDIATE RELEASE:  12/01/25

Buehler’s Fresh Foods Achieves 30%+ Basket Lift with ECRS LoyaltyBot®

Boone, NC — December 1, 2025 — ECRS, the leader in automation for independent grocers, is excited to share significant growth Buehler’s Fresh Foods has unlocked using ECRS LoyaltyBot Basket Lift Campaigns, a proven feature within the CATAPULT® loyalty automation suite. By activating LoyaltyBot’s personalized, automated promotions at checkout, Buehler’s leveraged a 30%+ increase in average basket size, underscoring the enduring strategic value of this solution.

“We’ve always known LoyaltyBot’s basket lift campaigns were special” – James Councill, Loyalty and Promotions Business Unit Manager, ECRS

Innovation-Driven Results

“We’ve always known LoyaltyBot’s basket lift campaigns were special,” said James Councill, Loyalty & Promotions Business Unit Manager at ECRS. “But seeing how far it’s come—from early lab work to Buehler’s recent success—was a fantastic opportunity to show ‘how it started vs. how it’s going.’”

Power made convenient

Reflective of its namesake, the powerful campaigns within LoyaltyBot have been described by users as “set and forget”, enabling retailers like Buehler’s to effectively boost basket sizes among shoppers without complicated set-up and time-consuming upkeep. These campaigns are designed to allow users to cater to their target audiences, rewarding shoppers, driving loyalty, and boosting profits in one powerful compact solution.

A commitment to independents

Buehler’s success highlights ECRS’ commitment to providing practical, result-driven solutions that help independent grocers of all sizes thrive. CATAPULT retailers are encouraged to watch the on-demand Learning Lounge webinar, “How Automated Basket Lift Campaigns Increase Shopper’s Average Basket Size by 30%+,” a free informational resource aimed at helping optimize operations and drive growth.

About ECRS

Family-owned since 1989, ECRS is a Certified Evergreen® retail transactions and artificial intelligence solutions provider, offering simple, practical solutions that unify operations and empower independent retailers to thrive. ECRS’ revolutionary CATAPULT® POS platform, powered by Unified Transaction Logic®, is the market’s only truly unified transaction platform that seamlessly connects all retail touchpoints. With CATAPULT, all retail touchpoints—including point of sale, back office, self-checkout, deli scale, fuel pump, pharmacy, inventory, loyalty, eCommerce, and enterprise management—share one single transactional logic. Unifying hardware, software, and services, ECRS offers friction-free, cost-saving solutions that make advanced automation accessible while transforming the consumer experience.

Contact
Ryan Reynolds

For Public Relations
800.211.1172
newsroom@ecrs.com

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For more information, please contact:

Ryan Reynolds

For Public Relations
800.211.1172
newsroom@ecrs.com

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