ECRS is forging winning partnerships with grocers across the United States and beyond. Learn how a growing company in Poughkeepsie, New York is utilizing ECRS’ e-Commerce solution, CATAPULT® WebCart™, to exceed customer expectations and build loyalty to their brand.
In part three of a four-part series, viewers can learn more about how Adams Fairacre Farms increases customer adoption of their online store. Find out how they:
- Selected their initial group of customers to test the new online store.
- Used creative marketing and customer incentives to encourage adoption of the new offering once it launched.
- Set up flexible, but efficient processes to provide the best customer experience.
“We decided to go the route of having the customer register [online]…They can tokenize their card online, they can make favorites, they can shop shop lists…There’s a lot of cool functionality that they can get when they sign up.”
IT Systems Manager | Adams Fairacre Farms
For additional videos in this four-part series, please see the Adams Fairacre Farms success story.