There’s no going back to single channel commerce or pen and paper ordering. Consumers say that up to 75% of their pre-store visits are influenced by a retailer’s digital presence– what’s more, this is that 46% of these visits are in-store.
Most customers are moving between multiple channels on a daily basis; they’re shopping online from home, they’re browsing and filling shopping carts on their smartphones, and they’re still making in-store purchases on top of it all. Brick and mortar still matters, but it’s interdependent on digital capability.
Shoppers have come to expect and demand a seamless experience when moving between these channels and retailers will need to cater to this market demand if they want to remain relevant. There should only be one shopping cart, and it needs to be able to move seamlessly with shoppers across all channels. It also needs to be able to execute transactions in real time. There’s a problem though… a lot of retailers haven’t been able to keep up with this rapidly-changing market.
“Customer expectations are exceeding retail capabilities – creating a ‘great digital divide.’ Retailers realize that unified commerce is a retail imperative, but executing the strategy is challenging. The answer may be utilizing an order management system (OMS) as a unified commerce platform.”
Vice President at BRP
Download this whitepaper to discover why an OMS is foundational to achieving true unified commerce and to learn the benefits of having one. Here are some topics readers can expect:
- Why Unified Commerce platforms are now a retail imperative. There is an unfortunate trend in retail enterprise environments. Too often, legacy systems cobbled together with integrations and middleware from countless third parties are being referred to as ‘Unified Commerce.’ But they aren’t, and it’s hurting retailers. This is a ‘faux’ omni-channel model that’s failing to meet consumer demand.
- How an order management system can fill this role. A full-spectrum platform that executes across the enterprise in real time is the only way to achieve true Unified Commerce. Learn about the benefits of establishing an order management system that can solve challenges across all channels and keep consumers connected to the point of sale at all times.