Nobody likes waiting in a long line. In fact, a recent survey indicates that a whopping 74% of customers find waiting in the checkout line their least favorite aspect of shopping. What if you could make 74% of your customers happier? What would that mean in terms of repeat business, “word of mouth,” and, ultimately, your bottom-line?
Our engineers and designers hate waiting in lines, too, so they spend every working hour thinking of ways to eliminate unnecessary checkout steps. Their goal is to find solutions that make the checkout process as fast and smooth as possible for your customers.
The all-new, patent-pending Secure OneTouch® is one such solution and is designed to put your checkout process in friction-free, hypersonic mode. This idea is simple, secure, and convenient, and it’s very fast.
With one touch of a finger, Secure OneTouch® allows your customers to:
- associate themselves to the transaction,
- instantly receive e-coupons,
- automatically accrue loyalty points,
- and even pay for all their merchandise.
Made from durable sheet metal with a powder-coated, black finish and a stainless steel bezel embossed with the Secure OneTouch® logo, this unit becomes an attractive addition to the customer interface at the time of checkout.
This base swivels 180° to be customer-facing or employee-facing depending on who is using the device.
How Secure OneTouch® Works
The Secure OneTouch uses biometrics so that customers and employees can associate themselves to their store account with only a single touch. The unit’s biometrics reader scans dozens of points from the user’s fingerprint, offering ultimate security.
The moment the user touches the biometric reader, the system begins searching for the associated customer record. If the biometric scan is matched to an encrypted customer record, the system will associate the customer to the transaction.
If the consumer also has a tokenized credit card recorded within the CATAPULT retail success suite, the system will allow the attendant or consumer to finalize the whole transaction, without needing to swipe a physical credit card. This new feature can be marketed within your own store using our trademarked “Secure OneTouch®” brand name, which is only available to CATAPULT retailers.