Utilize these 5 Rules to make Click-and-Collect functionality the foundation for e-commerce success.
E-Commerce will play a major role in the retail battles ahead. The line between our physical and digital realms is blurring. Commerce is converging. The day draws near all in-store transactions will rely on and be enhanced by internet functionalities.
Grocers are going to have to make some major decisions to successfully navigate adoption of new technologies. Right now, having a solid e-commerce foundation is beneficial for grocers, and click-and-collect functionality is an ideal entry point. Eventually, as online shopping becomes more and more dynamic, it will be essential.
Inside you’ll find answers to the following questions:
- How quickly will the commerce convergence happen?
- What are the risks and costs on the horizon for grocers?
- What would an effective e-commerce technology stack look like?
- How will you keep your cost sustainable?
“Converged commerce frameworks need to be more than functional; they need to be profitable. If you jump in too early, you might end up with an unsustainable framework…Retailers should move forward now, but they should do so deliberately, with a focus on maintaining control and minimizing cost of a digital commerce framework.”