Many Catapult® users have vibrant deli operations within their store locations. The fact is, deli is becoming one of the most important ingredients for the profitability and increased customer traffic at grocery, natural products, and even convenience store locations. Several factors are driving the importance of deli among today’s consumers. More than ever, busy consumers are seeking more prepared foods when grocery shopping. In the age of high definition TV, and the enhanced home theater experience, many consumers are choosing to stay home for entertainment and selecting pre-prepared meals as their dining preference. Studies show that consumers are spending less on going out-to-eat. While many may visit the local fast food place, they’re less likely to go to a fine dining restaurant.
“When the 2,496 adults that were surveyed were asked if they have eaten more or less frequently at several types of restaurants over the last six months, “less frequently” considerably outweighed the “more frequently” responses. Though they are spending less time out at restaurants, consumers still seem to get their fast food fix, with 64% of respondents reporting a visit to a fast food restaurant chain the last six months. Only 18% have visited a fine dining restaurant chain.” – www.franchwire.com/franchise-growth
Further, today’s consumers are becoming more health conscious and are less likely to trust the food found in many dining restaurants, which is often designed to maximize taste at the least amount of cost, which normally equates to higher fats, salts and highly choleric dishes. Catapult retailers, many of which are health and nutrition stores, are positioned to take advantage of this shift in consumer preferences.
The growth and importance of the deli is not new information to our current user base. Many of these customers currently have a very active deli. Many are so busy, during peak hours, such as lunchtime, they have a Catapult POS terminal installed in the deli area to process the rush of customers. Catapult integrates directly with Invatron’s E-PLUM™ Enterprise Scale Manager.
E-PLUM allows Catapult to interface with the fresh food/deli scales without the burden of maintaining deli information separate from the item.
E-PLUM™ Integration Features
- The Catapult/E-PLUM integration provides streamlined fresh food/deli price management. Price changes can be made in Catapult and sent to all scales in the enterprise – no more double entry.
- Nutritional content management and label printing through the use of PLUM software and Catapult Web Office. Ingredient and nutrition information can be entered directly in Catapult Web Office® with the convenience of browser-based access.
- Audit trail for E-PLUM communication for faster and more reliable diagnosis of problems
- Scale choice flexibility – Here is a list of current Invatron-supported scales.