- Drive impulse purchases
- Advertise product promotions
- Take advantage of supplier advertising dollars
- Educate customers
- Promote events or other initiatives
- Optimize store branding
Catapult’s® Customer Interface Display helps retailers promote store initiatives and influence purchases in the checkout lane. The CID dynamically displays advertising, the customer’s live transaction journal, loyalty rewards totals and scale readout on a secondary LCD screen. The CID functions even when the terminal is not in POS mode, allowing you to display “Lane Closed” messages or to continue scrolling promotional advertisements. The CID supports both static images and video.