What is the first impression you are providing to your customers? Is it a store that is welcoming, clean, fully stocked, and efficient? Or is it unorganized with out-of-stock inventory, unappealing product labeling, and customers waiting in long lines? Your front store represents your brand and creates a lasting impression, whether it be positive or negative.
With ECRS®, you are provided an array of tools to help maximize your front store. From modern point of sale solutions, to informative in-store signage, to automated inventory systems, ECRS helps you create a front store environment both technologically advanced and customer-centric.
Flexible Point of Sale Solutions
Powered by a single, powerful software solution – CATAPULT®, ECRS offers multiple ways to interact with customers, from M-Commerce solutions to traditional POS lanes. This is important as customer preferences vary greatly with new technology constantly introduced into everyday life. ECRS offers well-designed, streamlined cabinetry and hardware to compliment its point of sale software so that your point of sale system looks as good as it runs. ECRS offers the following options for front store point of sale solutions:
See our touchscreen POS here.
In-Aisle Price Checkers and Self-Serve Customer Information Stations
In-aisle price checkers allow customers to quickly scan and check the current selling price of an item. Because this functionality is an integrated component of the CATAPULT system, prices are automatically updated to reflect promotional discounts or price changes.
ECRS’ Self-Serve Kiosks offer a station for customers to perform activities such as registering for the store’s loyalty program, checking loyalty balances, or updating their account information.
In-Store Signage and Customer Interface Display
Proper labeling and in-store signage goes a long way in creating a desirable front store space. Not only can signage provide a creative marketing tool, but it provides important information for your customers, such as: item price, promotional pricing, nutritional info and more. ECRS offers integrated signage, shelf, and item label printing from a back office workstation or with a mobile shelf label printer and CATAPULT HHT mobile terminal. Watch how you can print labels from anywhere in the store.
Electronic customer billboard advertising is a powerful way to grab the customer’s attention at the point of sale. You can leverage this marketing tool to advertise a supplier’s products in return for special pricing or to promote store initiatives, loyalty programs, community events, or charity engagements.
Automated Inventory Systems
ECRS provides multiple methods for enterprise inventory management to ensure the products customers want are on your shelves when they want them. Store shelves look full and shelf space is organized based on real-time and seasonal sales data. Read more about ECRS’ automated inventory systems.