ECRS is forging winning partnerships with grocers across the United States and beyond. Learn how a rapidly-growing natural grocer in California is using CATAPULT to build a devoted customer base that keeps coming back.
In this installment of a five-part series, executives at Erewhon Natural Markets reveal how, using CATAPULT’s loyalty features and Secure OneTouch hardware they’ve been able to build a world-class loyalty system that keeps their customers coming back multiple times per day.
- Erewhon initially used Secure OneTouch as a verification system for transaction security overrides before expanding use to their customer base.
- Erewhon customers love the convenience of completing transactions and earning loyalty points with a press of their finger.
- Erewhon’s CEO believes their cart average went up across the enterprise by $3.00 per transaction as a result of CATAPULT’s Loyalty and Secure OneTouch functionalities.
“Our customers love our loyalty program because our customers don’t shop once a week with us. They shop three times a day. Our customer comes in for breakfast, and they come in for lunch, and they come in for a snack sometimes… and they come in for dinner; they’re here all the time. And when they are here that frequently, they are perfect loyalty candidates.”
For additional videos in this five-part series, please read the Erewhon Natural Markets success story.