Supported by ECRS’ retail success system, Eataly thrives at its newest location in Downtown NYC.
Eataly’s newest location sits on the 3rd floor of 4 World Trade Center and celebrated its Grand Opening, with ECRS’ CATAPULT® POS solution, on August 11, 2016. Equipped with 20 CATAPULT® lanes, this is the third largest U.S. Eataly location. Eataly’s Downtown Chicago and New York 5th Avenue locations have been operating with the CATAPULT® system since June.
From the bakery, Rosticceria, Paninoteca, Gelateria, two coffee bars, Pasticceria, salad bar, Piadineria, juice bar, butchery, homemade pasta counter, cheese, to their seafood, and more, in NYC’s Downtown location, Eataly redefines the words “Specialty” and “Marketplace”. Designed to deliver the ultimate consumer experience, it is truly a destination, for locals and tourists alike. So when this high-volume specialty retailer began its U.S. expansion in 2015, Eataly quickly realized they would need a retail success partner in order to meet, and exceed, the demands of the unique, ultra-high volume marketplace.
So why did Eataly, arguably the largest specialty food retailer in the U.S., choose ECRS as their retail success partner?
“We did not feel that [the] solution we were using before could support our growth over the next year,” said Adam Saper, Eataly managing partner. In addition to the whopping 63,000 square foot Chicago store and two NYC locations, Eataly has 3 more stores slated to open before 2018, with many more sites rumored to follow.
Eataly needed a retail success partner that could not only withstand their high-volume sales and rapid growth, but also match – and advance – the quality and integrity upon which Eataly’s reputation is built. “I happened to go into a new supermarket in New York,” said Saper, “and I saw this [ECRS] system and really liked the way it looked.” After thoroughly studying the cashiers and check-out experiences first-hand, Saper contacted ECRS for more information et voilá!, a perfect pairing was realized: the all-in-one, forward-thinking, ECRS retail success enterprise, and Eataly, the largest Italian marketplace in the world, where anything less than magnificent is off the table.
But the ECRS success platform is much more than just a software product. From its consulting, project management, and implementation services, to its success navigation and support teams, ECRS has the expertise to ensure that companies maximize CATAPULT’s® multifaceted suite to optimum capacity. As for Eataly’s CATAPULT® rollout? Saper says, “It’s been really smooth. [Our cashiers] are so happy with the new system, they are constantly commenting on its ease-of-use. For rolling out a system in stores that are as high volume and unique as us, we’ve had remarkably few issues.”
Continued Saper: “One of the great things we see about ECRS, besides the software, is the support. Every company says it, that ‘we have the best support’, but ECRS lives up to its claim. Usually, you don’t know what’s happening with issues and there is poor communication, but with ECRS we get full transparency.”
ECRS continues to support Eataly in its growing magnitude, and offers what specialty retailers need to deliver quality products and service in, what is quickly becoming, America’s new marketplace.