September 14, 2016 – BOONE, NC – ECRS, “The Retail Success Company,” recently launched its Catapult ® 5.4 software. Catapult 5.4 delivers a profitability-focused, “Unified Platform” for omnichannel retailing. Catapult 5.4 adds 52 new features, and over 80 enhancements, to the already powerful POS software suite.
Most notably, Catapult 5.4 brings to realization ECRS’ vision for frictionless, omnichannel commerce with the addition of its innovative WebCart, a Click & Collect solution for online shopping. Integrated, third-party Click & Collect solutions have provided a workable, short-term eCommerce solution for several years. However, increased competition from online retailers has forced brick-and-mortar grocers to seek out technology that leverages their local reach, while also enhancing their online presence and the consumer (user) experience.
“The Catapult 5.4 vision is simple: make life easier for consumers by making it easier for them to do business online, and at the store, providing each consumer a unified transactional experience, no matter how they prefer to shop,” said ECRS President, CEO and Founder, Pete Catoe.
ECRS’ Catapult WebCart is an extension of the Catapult store software. It provides seamless data exchange and a frictionless, unified transaction experience for the consumer. Pricing, Store Promotions, e-Coupons, and reward points all work online, just as they do in the store location. Just as important, all transaction and item data flows effortlessly, in real-time, between the eCommerce and store systems. ECRS has termed this new generation of omnichannel grocery retailing as Click & Collect 2.0
“Catapult 5.4 is the best collection of software ECRS has released in its 28-year history,” said Catoe. “With this release, Catapult has emerged as the leader in unified platform retail technology. Our Click-and-Collect 2.0 strategy maximizes a store’s local presence; a differentiator internet-only retailers simply can not match. It also allows our retail customers to outpace competitors who are still relying on the outdated, “silo” approach to store pickup and delivery.”
ECRS delivers a unified platform to enhance overall performance and profitability in retail enterprises. We offer U.S.-based support and comprehensive services such as our Success Navigator ™ Program.
Catapult, ECRS’ unified platform includes:
- Point of sale
- Self checkout
- Mobile POS
- WebCart (Click & Collect 2.0)
- RAPTOR Accelerated checkout ®
- Back office, data, and analytic processing
- Inventory management
- Supplier integration
- Remote kitchen printing
- Fresh food management
- Pharmacy and fuel pump integration
- STREAM ™ automated software upgrade deployment
- Software, hardware, services
Download PDF release here.