8-Store Texas Liquor Chain Automates with CATAPULT

Centennial Liquor is an eight-store liquor retailer in the Austin, TX area. Like so many other businesses today, Centennial has implemented a modern point-of-sale and back office solution to streamline the chain's operations. Owner Richard Barnes took a few minutes out of his busy schedule to talk about how he's using ECRS' CATAPULT™ to automate his liquor retail enterprise.

Inventory Movement : The Big Picture

Because Centennial's eight locations serve such a wide range of customers, the various stores have different success with particular lines of beverages. "We do all of our ordering from headquarters based on the historical sales trends at each store," explains Barnes. "CATAPULT's powerful reporting gives us the data we need to do the most efficient ordering possible. From this data we're able to see what inventory items are moving quickly and which items are collecting dust. We then use CATAPULT's Electronic Worksheets to distribute merchandise to the stores where particular items are having the most success."

CATAPULT : Taking Liquor Retail to New Heights

According to Barnes, CATAPULT's overall impact on his business has been tremendously positive. "As Centennial Liquor moves into the new century technologically and operationally, CATAPULT's Enterprise Edition is playing a major role in helping us make this transition smoothly and efficiently. The time and money we've invested implementing CATAPULT has been well worth the effort. We are very pleased to have such an excellent product automating our multiple store enterprise."

Local CATAPULT Dealership : Top-Notch Service & Support

When asked to comment on his local CATAPULT dealership, Barnes said, "They're always very approachable, which is a big plus over many other companies we've worked with. Their staff constantly responds to our needs in a timely and professional manner."