Redeeming Points at the POS

One of the greatest benefits of the CATAPULT Loyalty Points system is that CATAPULT tracks the accrued points and lets the consumer to use their points during the tendering process. In this way, the customer is sure to get only the points owed to them. If the customer does not have enoughpoints to redeem for the entire purchase, CATAPULT will automatically split tender the sale. Merchants can choose to print the points accrued and the updated loyalty balance anywhere on the receipt, so there is no mystery or frustration when customers want to know how many points they have available.

 

Donating Points to Charity

Merchants can also allow customers to donate points to charity organizations at a ratio of the merchant's choosing by using the Paid-In and Paid-Out functionality in CATAPULT. This can be a great way to build community involvement and participate in charitable causes. For example, a customer can donate their points to a local food bank automatically through the store's system. The merchant will simply process a Paid-In for the amount of each consumer's donation, and then process a Paid-Out on a periodic basis to the charities of the consumer's choosing in cash, check or points. Tracking donations to individual charities is fully automated and accounted for from the POS to specific General Ledger (GL) entries.

Multi-Store Enterprise Control

Multi-store merchants will appreciate the seamless automation CATAPULT Loyalty Points provides across the enterprise. Loyalty consumers can accrue or redeem points at any location without hassle. Cashiers can also look up all customer accounts at the POS, no matter where the account originated. This ensures customers will shop at their favorite retailer even when traveling or shopping across town. For security, loyalty accounts are updated instantly (enterprise–wide) should the customer redeem points. This prevents customers from double-dipping.

Store Branding: Flexible Marketing

ECRS understands that store branding is an important part of retailer marketing. To this end, CATAPULT Loyalty allows each retailer to set the desired name of their unique loyalty program. Simply type in the name of the reward program and this name will be associated with all system generated loyalty references from that point forward (i.e. on customer receipts, customer display screens, etc.).

CATAPULT Loyalty Points puts consumer marketing back in merchant hands and provides the ease-of-use and flexibility to make marketing programs a success.

Effective loyalty marketing has never been more automated and simpler.

What can you do? The Possibilities are Endless!

• Ensure a successful grand opening by offering one-day bonus points
• Give double points for customers who switch to your store from a competitor
• Get rid of leftover seasonal merchandise by selecting the merchandise for bonus points
• Ensure a successful grand opening by offering one-day bonus points
• Give double points for customers who switch to your store from a competitor
• Get rid of leftover seasonal merchandise by selecting the merchandise for bonus points

* CATAPULT POS has thousands of customizable options. Merchants set up keys, receipts, etc. based on store preference.

Features	Benefits
Custom Branding	CATAPULT doesn't impose a set name on the loyalty program; rather, the merchant brands the loyalty program to be consistent with its overall branding strategy.
Instant Redemption, Quick Accrual	When a consumer redeems loyalty value, the redemption is instantaneous across the whole multi-store enterprise. This prevents consumers from "gaming the system" by redeemingat multiple stores in a short period of time. CATAPULT uses a modern, secure, real-time web service architecture to process redemptions and balance checking. Accrued points post to accounts instantaneously in a single store environment and on a schedule of the merchant's choosing in a multi-store environment.
No Trees Required	CATAPULT's loyalty program requires no paper coupons or vouchers, nor the envelopes to send them in. Never deal with another consumer who "lost" his or her coupon again.
Eliminate Cumbersome Processes	No clipboards, ftp transfers, e-mail files, phone calls, or any of the other cumbersome processes involved with third-party programs to track changes in loyalty accounts. Everything pertaining to loyalty is right in CATAPULT's databases, accessible at POS or in the back office.
General Ledger Integration	The loyalty program generates entries for double-entry bookkeeping systems that integrate with CATAPULT General Ledger Module (sold separately).
Flexible Accrual Rates	The merchant decides what percentage of the selling price of merchandise will be accrued loyalty accounts. This percentage is called the base accrual rate and can be different at different stores. The accrual rate can be modified by a multiplier on each customer and each item. Item accrual rate multipliers can be different at different stores. Preventing accrual on any purchase of any particular item is easy - just set the accrual rate multiplier for that item to 0.
Integration with Department Defaults	Departments can have default accrual rate multipliers, with different multipliers at different stores. This makes setting up new items a breeze.
Reporting and Marketing	CATAPULT has easy to understand loyalty reporting integrated with its powerful filtering system. Merchants can, for example, generate postal labels or lists of e-mail addresses for loyalty customers over or under a certain point threshold.
Control Over Redemption	CATAPULT lets the merchant choose the items towards the purchase of which points may be used.
Accrued Value Representation	The merchant can present the consumer with a loyalty balance expressed as a dollar figure (e.g. $34.82) or using a points system (e.g. 3482 Bonus Bucks, Points, or anything else).
Quick Sign-Up	Customer ID's can be added to the system ahead of time using the customer import script. The cashier can then exchange a loyalty card for an enrollment form at point of sale, allowing data entry at the back office later. Speed at point of sale is not compromised using this method.
Security	Loyalty transactions are processed with rock-solid TLS encryption and are authenticated with 3DES-encrypted one-time tokens. Rest assured. Merchants control which employees can report on loyalty accounts, make adjustments to loyalty accounts, and process loyalty redemptions using Catapult's comprehensive PCI compliant authorization security system.
Quick Balance Check	Accrued loyalty balances are displayed at time of customer association. At any point in a transaction after a customer association, loyalty balances can be redisplayed with a simple POS key selection.
Tender Limits	A merchant is free to restrict the number of points which can be redeemed in a transaction.
Integration with CATAPULT Customer Accounts	A loyalty account is a customer account, so merchants can associate customers with just a scan of a card or by lookup. Existing customers can be converted to a loyalty customer with the check of a simple option within the customer's record.
Account Adjustment	Loyalty account balances can be adjusted using paid-ins and paid-outs.
Donation Tracking	Merchants can track donations of loyalty points to charities using Paid-Ins and Paid-Outs.
Intuitive Complete Redemption	Using the "Allow exact change" setting on the loyalty tender, a merchant's cashiers can redeem the maximum number of accrued points possible given the eligible items in a transaction. A merchant could integrate the loyalty tender with the "Subtotal" function in a speed key to automate this process for each transaction, reducing total liability to consumers by forcing redemption.
GL Activity Tracking	Provides the ability to track all loyalty points for all locations down to detailed GL activity.

 

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